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  • The Biggest Website You’ve Never Heard Of

    I’m Jeremy Riney.  Founder of Guidebox (www.guidebox.com).  With Guidebox you can get full episodes of all your favorite TV shows in one place. Follow shows and be sent new episodes as they become available online. It’s like DVR for the web.

    Prior to Guidebox I was the founder of “The Biggest Website You’ve Never Heard Of” as you will see below.

    The Biggest Website You’ve Never Heard Of

    I started a company in 2006. February 8, 2006 to be exact. That is exactly 7 years ago today. At the peak of its popularity in late 2008, it had 50 million registered users in the US (that is approximately 1 out of every 6 people in the US).  Not only did we have 50 million registered users, but our product was used by more than 50 million people per month.

    On February 1, 2013, the assets of Project Playlist (later known as Playlist.com) were sold.  The company is being liquidated in bankruptcy as I write this.  As you can imagine, a lot happened from 2006 until 2013. 

    image

    The other day I went through all my old email from back in 2006 until today.  I created a timeline of major events throughout the years at Project Playlist.  I am planning on taking a few of these major events and blogging about them in the near future.

    Brief Project Playlist Timeline with Links (where links are available)

    February 8, 2006
    Playlist launches at the Starbucks on the corner of Harbor Blvd and Imperial Highway in Fullerton, CA

    September 26, 2007
    Playlist raises $3 million

    • http://gigaom.com/2007/09/26/project-playlist/

    April 28, 2008
    Playlist sued by RIAA on behalf of major labels (minus Sony)

    • http://news.cnet.com/8301-10784_3-9930419-7.html
    • http://www.reuters.com/article/2008/04/28/us-suit-idUSN2849315720080428
    • http://www.billboard.com/biz/articles/news/1309355/labels-sue-project-playlist-on-copyright

    May 8, 2008
    Jay Berman (former head of the RIAA) officially joins Playlist

    • http://news.cnet.com/8301-10784_3-9939893-7.html

    May 15, 2008
    Playlist named #1 “Top Gaining” website April 2008 vs. March 2008 (Beating out the IRS during April!)

    • http://www.comscore.com/Insights/Press_Releases/2008/05/Top_US_Web_Sites

    November 10th, 2008
    Raise more than $20 Million and hire Owen Van Natta as CEO.  I step aside

    • http://techcrunch.com/2008/11/10/confirmed-owen-van-natta-finds-a-home-at-project-playlist-bob-pittman-invests/
    • http://techcrunch.com/2008/10/30/project-playlist-hires-owen-van-natta-as-ceo-they-just-wont-admit-it/
    • http://techcrunch.com/2008/10/30/is-owen-van-natta-the-new-ceo-of-project-playlist-and-further-rumors/
    • http://news.cnet.com/8301-13577_3-10093541-36.html
    • http://techcrunch.com/2008/10/29/project-playlist-boasts-new-ceo-an-ex-facebooker/ 

    December 19th, 2008
    MySpace starts removing Playlist widgets

    • http://techcrunch.com/2008/12/19/myspace-puts-the-hammer-down-on-project-playlist/
    • http://venturebeat.com/2008/12/19/warner-emi-universal-force-myspace-and-facebook-to-remove-project-playlist/
    • http://news.cnet.com/8301-13577_3-10127653-36.html

    December 22nd, 2008
    Sony BMG deal announced

    • http://techcrunch.com/2008/12/22/some-good-news-for-project-playlist-a-deal-with-sony-bmg/
    • http://news.cnet.com/8301-13577_3-10127874-36.html

    December 23rd, 2008
    Facebook blocks playlist

    • http://allthingsd.com/20081223/facebook-bails-on-project-playlist-too/
    • http://news.cnet.com/8301-13577_3-10128687-36.html
    • http://news.cnet.com/8301-17939_109-10128772-2.html
    • http://www.techdirt.com/articles/20081223/2331263212.shtml

    March 25th, 2009
    Settle with EMI, they drop lawsuit

    • http://techcrunch.com/2009/03/25/emi-drops-lawsuit-against-project-playlist-licenses-catalog-instead/

    April 24, 2009
    Owen leaves playlist, heads to MySpace to be CEO

    • http://news.cnet.com/8301-13577_3-10226835-36.html
    • http://techcrunch.com/2009/04/25/owen-van-nattas-infamous-tenure-at-project-playlist/

    Friday, April 24th, 2009
    John Sykes becomes CEO at Playlist

    • http://www.businessinsider.com/mtv-co-founder-john-sykes-new-project-playlist-ceo-2009-4
    • http://allthingsd.com/20090424/project-playlist-names-former-mtv-exec-sykes-as-ceo-replacing-van-natta/

    May 19th, 2009
    Acquire Total Music

    • http://techcrunch.com/2009/05/19/the-record-industrys-failed-totalmusic-project-finds-a-new-home-at-project-playlist/
    • http://allthingsd.com/20090519/project-playlist-picks-up-total-music-leftovers-from-universal-but-hasnt-settled-lawsuit/
    • http://paidcontent.org/2009/05/20/419-project-playlist-acquires-totalmusic-preps-for-track-sales-deals-with-s/
    • http://www.hypebot.com/hypebot/2009/05/two-deals-pump-new-life-into-project-playlist-.html

    May 11, 2010
    Settle with Warner and Universal, they drop lawsuit

    • http://news.cnet.com/8301-31001_3-20004738-261.html

    August 6, 2010
    Playlist files for bankruptcy protection

    • http://news.cnet.com/8301-31001_3-20012973-261.html
    • http://paidcontent.org/2010/08/25/419-bankrupt-playlist-com-owes-labels-28-million/
    • http://www.hypebot.com/hypebot/2010/08/a-list-of-top-creditors-in-playlistcom-bankruptcy-filing.html

    February 1, 2013
    Playlist assets sold, Project Playlist, Inc. liquidated

    @jeremyriney

    • February 8, 2013 (12:31 pm)
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